After 50 years, iconic dessert company Sara Lee has announced it’s going into voluntary administration and the news has truly rocked us.
The Australian company that has been blessing our tastebuds with its iconic apple pies, cheesecakes and ice cream since 1971, announced the sad news yesterday.
“We are immediately commencing a process to sell or restructure the business and continue its long history of manufacturing in Australia,” the FTI consulting senior manager Vaughan Strawbridge said.
The news comes as a shock after their most recent Instagram post from 2 days ago shared they have just released a new Hokey Pokey flavour of ice cream.
https://www.instagram.com/p/CydO3tgMhLQ/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
Aussies reacted to the news on Twitter yesterday, with some calling it the ‘darkest day in Australian history’.
https://twitter.com/LeastHesFunny_/status/1714545361472422219
https://twitter.com/nichols_ge41345/status/1714565034762981418
https://twitter.com/glittervomiting/status/1714551144746471548
Seeing the public devastation from the news, we’re hoping that a miracle can happen to save the iconic brand.
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